Deepfakes (a portmanteau of "deep learning" and "fake") are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. While the act of faking content is not new, Deep fakes leverage powerful techniques from machine learning and artificial intelligence to manipulate or generate visual and audio content with a high potential to deceive. The main machine learning methods used to create Deep fakes are based on deep learning and involve training generative neural network architectures, such as autoencoders or generative adversarial networks (GANs).
Now adding AI to the Deep fakes can be compelling ad can be
used in a way that can be dangerous.
According to reports, it is used for morally and ethically wrong purposes.
It can be used for mind manipulation or conditioning to accomplish selfish ambitions. We have heard how algorithms are already learning about people and providing news feeds accordingly. It can also manipulate and present only what a media outlet or social media company wants people to read. This way, it can be used to control or condition minds. In mind manipulation, repeated exposure is a technique that works.
This issue has come to focus once again with Ukraine and Russia conflict, which is going on now. If you are interested to read more about it, then you can read this - Russiauses artificial intelligence, Deep fakes in propaganda warfare.